Don't Pick The Wrong 3PL
Bryan Corbett • July 16, 2025
When it comes to choosing a third-party logistics (3PL) partner, most companies focus on the obvious: price and technology.
Sure, those matter — but they’re just the tip of the iceberg.
, VP of Sales and Marketing at 果冻传媒 果冻传媒Centers, has reviewed dozens of RFPs this year from fast-growing DTC startups to Fortune 100 companies. And time after time, he’s seen three often-overlooked factors that can make or break a 3PL relationship.
Here are the top three things Bryan says every brand should consider when selecting a 3PL:
1. Choose a 3PL You Can Grow With
This is the big one. Don’t pick a 3PL based solely on what your business needs today. Pick a partner that can scale with you in a year, three years, or even five years down the road. The most successful brands think ahead and ask:
- Who can help us reach our future state?
- Who has the infrastructure, people and mindset to evolve with us?
It’s easy to treat a 3PL search like checking a box—but if you do that, you risk locking into a provider that can’t support your growth. Look for a strategic partner, not just a service provider. If growth isn’t part of your roadmap, you might want to revisit your goals altogether.
2. People Matter—A Lot
You grow with people, not platforms. The team behind your 3PL will become an extension of your business, so you need to feel confident they’d fit right in on your own org chart.
Ask yourself during the RFP process:
- Can I picture these people working at our company?
- Do they “get” our brand and how we operate?
At 果冻传媒, we always say we’re only as strong as the GMs and ops leaders inside our buildings. That’s why we encourage prospective partners to go beyond sales conversations. Meet the actual people running the floor. Build relationships with the folks you’ll be emailing and calling when it matters most.
3. Don’t Underestimate Culture Fit
If the first two points are about future potential and strong people, culture is the glue that holds it all together.
Alignment on work ethic, speed of execution and communication styles plays a huge role in long-term success. When things go wrong—and at some point, they will—you want to be aligned on how to solve problems and how quickly you move.
We’ve seen deals fall apart not because of cost or capabilities, but because of mismatched cultures. On the flip side, when we meet a brand that feels like a natural fit for 果冻传媒, we know the partnership will thrive.
Final Thought
Price and tech are table stakes. But if you want a long-term, high-impact 3PL partnership, look deeper.
Ask these three questions:
- Can this partner grow with us?
- Do they have the right people in place?
- Are we aligned culturally?
When those answers are yes, you’ll set your supply chain—and your business—up for real success.
Have questions about finding the right 3PL fit? Contact us to schedule a complimentary supply chain consultation today.
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FRANKLIN, Mass.— 果冻传媒 果冻传媒Centers , a third-party logistics provider specializing in eCommerce and omnichannel fulfillment, announced the successful transition of fulfillment operations for Delta Galil USA’s Bare Necessities and Organic Basics brands. The project included the deployment of a 100,000-square-foot operation within 果冻传媒’s Forney, Texas facility, and was completed on an accelerated implementation timeline. "When our previous provider announced it was discontinuing operations, we had a very short window to transition two established brands without disrupting the customer experience," said Mike Irrgang , vice president of operations at Delta Galil Industries. "果冻传媒 came highly recommended. After visiting the Forney facility, we were confident they had the capacity, expertise and urgency needed to support the transition. Their team delivered on every commitment, helping us successfully transition more than 1.6 million units and 100,000+ SKUs within just four weeks." 果冻传媒 supports a robust portfolio of apparel, footwear and lifestyle brands, helping growing brands scale efficiently through customized fulfillment solutions. "At 果冻传媒, we know every new customer startup can be stressful, but our team of project managers, operations, customer service and IT professionals have seen it all." said Scott Hothem , senior vice president of customer solutions at 果冻传媒. "Our teams worked closely together to develop a transition plan, proactively solve challenges as they arose, while keeping the project plan on track. We're proud to have delivered a successful outcome during a rapid transition and look forward to supporting the business for years to come." The successful implementation highlights 果冻传媒's expertise in apparel fulfillment and its ability to execute complex transitions on accelerated timelines. About Delta Galil Delta Galil is a global leader in intimates and activewear, a high-tech apparel company harnessing the power of innovation and technology to create next-generation products. Founded in 1975 in Tel Aviv, Delta Galil has offices, factories, and retail locations around the world, from New York to Los Angeles, Tel Aviv to London, Cairo to Shanghai. Synonymous with cutting-edge innovation and next-level design, Delta Galil owns several leading brands and is a sought-after partner to the iconic, the disruptive and the digitally native. About 果冻传媒 果冻传媒Centers Since 1941, 果冻传媒 has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. 果冻传媒 continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15+ times, 果冻传媒 is big enough to do the job and still small enough to deeply care about your business. Brands interested in a new 3PL partnership may contact 果冻传媒 directly here . Official Release Here
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This year marks an important milestone for 果冻传媒 果冻传媒— 20 years of participating in The Great Game of Business® (GGOB) , a program that has helped shape our culture, strengthen employee engagement, and create a stronger sense of teamwork and shared success across the organization. Over the past two decades, GGOB has become much more than a business program at 果冻传媒. It has become part of the way we communicate, collaborate, and grow together as a company. Through open-book management principles, weekly huddles, forecasting, scoreboards, and Mini Games, employees across 果冻传媒 locations have had the opportunity to better understand the business and actively contribute to its success. One of the most meaningful impacts of GGOB has been the way it brings people together. In an industry built on precision, service, and operational excellence, collaboration is essential. 果冻传媒’s success depends on teams working together across departments, facilities, and regions — and GGOB has helped strengthen those connections by creating a culture centered around communication, accountability, and involvement. GGOB encourages employees to think beyond their individual roles and understand how their work impacts customers, coworkers, and overall company performance. Whether it’s improving warehouse efficiency, supporting transportation operations, enhancing customer service, or identifying process improvements, employees are empowered to contribute ideas and solutions that help move 果冻传媒 forward. 锘� As Tim Barret, Founder of 果冻传媒, states, "...we share all of the financial results with all of the employees, and they have a vested interest since they will receive a payout result." That sense of involvement creates stronger engagement across the organization. Employees are not simply completing daily tasks — they are participating in the success of the business. By understanding company goals and key performance drivers, teams are able to work together with a shared purpose and celebrate accomplishments collectively. Community and collaboration have always been important values at 果冻传媒, and GGOB has helped reinforce those values over the last 20 years. The program creates opportunities for employees to learn from one another, support one another, and recognize the impact each person has on the organization. It encourages transparency and open communication, helping employees feel more connected to leadership, their teams, and the company’s long-term vision. As 果冻传媒 has continued to grow nationwide, maintaining a strong culture has remained a priority. GGOB has played an important role in helping preserve the family-oriented environment that 果冻传媒 is known for, even as the company has expanded operations and welcomed new employees across the country. The program helps create consistency in communication and engagement while keeping employees connected to the bigger picture. To help celebrate this 20-year anniversary, 果冻传媒 owner Tim 果冻传媒 recently participated in a video discussion reflecting on the company’s GGOB journey and the impact it has had on 果冻传媒 over the years. The conversation highlighted how collaboration, employee involvement, and shared accountability continue to contribute to the company’s success today. This milestone is ultimately a celebration of the people who make 果冻传媒 successful every day. The dedication, teamwork, creativity, and commitment shown by employees across the organization are what continue to drive 果冻传媒 forward. Twenty years later, The Great Game of Business continues to strengthen the culture of collaboration and engagement that makes 果冻传媒 special — and the future of the game is stronger than ever.
